Who is apZme?

Rani Ben-David is the founder and CEO of apZme and a recognized leader in dental sleep medicine and business innovation. After founding Sleep Group Solutions (SGS) in 2005, Rani grew it into a pioneer in dental sleep medicine, providing comprehensive education, diagnostic tools, and treatment solutions that have set new standards for patient care. His extensive background spans medical, technology, and real estate ventures in the U.S. and Israel. Now, at apZme, Rani is leading efforts to scale the company into the nation’s largest sleep medicine organization, transforming dental practices nationwide into leaders in patient sleep health.

Dr. Kent Smith is the founding practitioner and CEO of Star Sleep & Wellness, with 6 locations in the Dallas Fort-Worth area. For over 25 years, he has helped more than 10,000 patients renew and preserve their health through effective sleep apnea treatment. Dr. Smith is double board certified in Dental Sleep Medicine and is the former President of the American Sleep and Breathing Academy. An accomplished novelist, he is the author of Goodbye, Good Night.

Dr. Jeff Rodgers is a board-certified expert in sleep medicine as a Diplomat of both the American Board of Dental Sleep Medicine (ABDSM) and American Sleep and Breathing Academy (ASBA). Dr. Rodgers has been helping patients sleep and breathe better at his practice, Sleep Better Georgia, in Dunwoody, GA for over 20 years. He is committed to raising awareness of sleep issues and oral appliance therapy as a treatment option for sleep apnea.

Rochelle Latkanich brings over 20 years of comprehensive healthcare industry experience to the apZme leadership team. Throughout her career, she has held pivotal leadership positions within prominent national, multi-site, and multi-state healthcare organizations. Rochelle is known for her strategic approach to scaling infrastructure, executing de novo clinic buildouts, and leading M&A, all while driving operational excellence. She has a strong record of building and leading high-performing teams, steering complex projects, and navigating evolving healthcare landscapes to achieve sustained growth. Rochelle’s commitment to innovation and operational improvement has been instrumental in advancing organizational goals and enhancing patient care standards.

Victoria Medina-Dusch is an accomplished Business Leader and CFO with extensive and diverse experience leading rapid growth start-up operations, restructuring, and business turnarounds for highly competitive and complex global operations.

John Nadeau brings over 20 years of experience in advancing dental sleep medicine, with a focus on training, systems development, and clinical protocols. As President of Sleep Group Solutions, an apZme company, he pioneered educational programs that empower dental practices to integrate sleep apnea treatments successfully, both clinically and financially. At apZme, John leverages his deep expertise and the strength of a growing network to drive better health outcomes through innovative sleep solutions, helping practices nationwide elevate patient care.

Jeff Scholtes is Founder and CEO of Millennium Sleep Lab (MSL), an apZme company. He scaled MSL to one of the largest direct-to-patient sleep testing services nationwide. MSL’s on-demand sleep MD tele-health provides diagnostic & appliance prescription services for the apZme network. He is also Co-Founder of Sleep Impressions, an apZme company.

Mara brings over 20 years of experience in sleep medicine and dental sleep medicine to her role as Managing Partner of Sleep Impressions, an apZme company. Before founding Sleep Impressions, she worked in product development at Philips Healthcare and led a new product launch in EMR software with Somnoware Healthcare Systems. In the past decade, Mara has demonstrated strengths in IT strategy and business development, growing Sleep Impressions into a leader in oral appliance therapy and overseeing home sleep testing for Millennium Sleep Lab. She holds a BEE and ME in Electrical/Biomedical Engineering from the Georgia Institute of Technology. Outside of work, Mara enjoys boating and hiking with her husband and three children.

Eileen Day oversees apZme’s marketing strategy, brand vision, and growth initiatives, bringing decades of expertise in sales, digital marketing, and leadership. Known for driving collaboration and innovation in the DSO industry, Eileen has built high-performing teams and transformed complex challenges into growth opportunities. At apZme, she is positioning the company as the leader in dental sleep medicine, spearheading efforts to revolutionize sleep solutions for dental practices nationwide and solidifying her reputation as a visionary and disruptor in the industry.

Tarragh Holt is the energetic force behind apZme’s mission to empower practices to save lives through sleep medicine. As Regional Director, she partners closely with teams across the country, leading the charge with the company’s implementation of apZme’s proprietary method to ensure every practice is equipped with the tools, training, and support needed to treat obstructive sleep apnea and transform patient health. With years of experience in dental sleep care and practice management, Tarragh is passionate about turning innovative ideas into real-world solutions that empower practices and improve lives. Known for her contagious enthusiasm and hands-on approach, she’s dedicated to making a difference—one patient, one practice, and one life at a time.

Rebecca Layhe is a Dental Sleep Medicine expert and has worked in the medical field for over 20 years. She has experience in dental and medical practice management, as well as in medical billing, coding, transcription, and is a medical language specialist.

Dr. Gregory Carnevale is an ENT physician board certified in Sleep Medicine with 20 years of experience in patient care as a Medical Director and Chief Medical Officer.

Dr. Jeffrey Harrison has a passion for utilizing today’s most advanced dental technologies helping him deliver the ultimate level of patient care. He graduated from the University of Missouri – Kansas City School of Dentistry in 1994, completed a General Practice Residency at St John’s Mercy Medical Center in his hometown of St Louis, MO and achieved Mastership Certification in laser assisted dentistry from the World Clinical Laser Institute in 2007. Dr Harrison serves his dental profession as a Key Opinion Leader, Educator, Professional Speaker, Influencer, Consultant and Clinician. He is the Founder and CEO of Colorado Laser Dentistry and Sleeping Giant Sleep Solutions.

A US Army retired Colonel, Dr. Gerald Botko is the immediate past president of the Academy of General Dentistry and the former Chief of Dental Services for the Miami VA Healthcare System.